Archive for June, 2013


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When I visit any retail store, one sudden thought came to my mind, there may be any brand or product missing from the store. But unfortunately here is everything which you want to buy. Yes, this is quite interesting if you want to have the most amazing thing around the world. For me retail store is a fancy, the place I want to see in my dreams. Here are people; here are products, restaurants, café and world’s renowned brand’s outlets. Here is a mess of products and brands, here is everything for men, woman, kids, and for elders.

Access retail store via Smartphone:

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Here you can taste, you can smell and you can enjoy. Retail store is now in your pocket can you imagine, because you can access these supermarket through your Smartphone, desktops, and from all internet devices. But the question is how these supermarket digital versions can inspire you? Of course, it is store design and store layout that can inspire you, moreover the items placed in Commercial Shelving can tell the story of store designing. What will you find in images, absolutely a wonderful impression of retail store? You will surely love to visit this outstanding store which is full of items and luxury products. People can easily shop online; they can add any item to their cart and can do online payments by using checkouts. Thus, making the shopping experience more convenient for the customers. Now it’s up to you would you like to shop from online store or from the real one?

Online store is good for urgent shopping:

kljIf you are in urgency and want to buy a product that you really need then shopping from online store is best option. But if you want to make a choice and want to entertain yourself then visiting some of the best retail store for shopping is not a bad idea. Products which are visible, assorted in Storage racks enough to inspire the shopper to buy them. People can walk in and around without any hassle and can drag their shopping trolleys to collect their desired items conveniently.

Advantages of retail store:

The retail store are design in such a manner that hundreds of thousands people can shop at a time and still you feel no rush out there and no noise. Here is music, lights, announcements, marketing campaign launched by different brands to engage the customers. These are in-house store activity to engage the customers. Visual merchandiser who plans store designing is very keen about lights, colors and themes. Store is revamped according to season or festivals. The colors and the themes become the signature style of the store and sometimes it is very difficult to change the store design or store arrangements. Things which are placed in front Steel Shelving are replaced according to the brand popularity, every month brands are replaced, and it is done only to crave the attention of the shoppers.

The things which are showcased in window display are the worthwhile brand that urges shopper to buy products. These brands has a magical effect on the eyes of the spectators that they entered into the store without any intention, then it is the environment of the store, the cool light and pleasant sight that attract the customers to shop their favorite brand.

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Being a history buff, today I am more interested to reveal the evolution of retailing. How did we get this modern outline of business? Retailing has a long story at its back, from corner store to mega store it’s a long journey, of course the greater impact is of cultural needs that creates and fills the gap between the generations. Here are certain factors are involved that’s contributed to retail industry. From corner store to self service departmental store that transformed to malls and club stores and finally developed in one stop shop, retail store is following the four phases of its evolution.

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Back to the 19th century, local corner stores has captured the retail. These corner stores were so popular that they were located at every corner of the street. There were some Storage racks and the overall shopping of retail is done at these corner stores. People in order to fulfill their basic necessities just walk in to the stores. There are not so many products that represents different brands; just what you need to so is to shop being indifferent about quality of the product. You could have everything but related to your basic necessity as these corner stores were not so huge. These can only satisfy the people living in surroundings.

Departmental stores

When streets getting abandon with automobiles in the second quarter of the 20th century, these inventions helps people to go everywhere with ease and can hold and carry many things at a time. With the burst of inventions it becomes easier for a shopper to carry the things and stock them in home refrigeration. So it shapes the departmental store where a lot of products can be shopped by putting them in shopping trolleys by the shoppers. So these self-service departmental proved a periphery for retail stores as retail moves from local to departmental stores.

Modern culture and the emergence of Mall

When things started getting modernized then here comes the Malls that is open for every commercial business, people can shop and can get premises for their business, Malls are designed to keep every business commercial because it’s also performing the function of halcyon days of the TV ads. With its mega structure Mall has become the source of driving the masses and here you can find everything from basic necessity to fashion accessories.

Integration culture – Big Box warehousing

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Till the end of 20th century the big box player play a vital role in driving the business, people can purchase the outlet of any brand and can represent it in their area thus inspiring people to get the product of a specific brand. Whereas club stores and category killers allows buying the products in bulk form, these warehouse club stores has driven the local traders out of the market. In these club stores things are stores in Commercial Shelving. In category killer things of specific kinds are available and people can buy only those things from a specific killer store. Now a day this business practice has just vanished from the retail market.

Digital retailing

Digital retailing starts with the emergence of e-commerce, now big stores are available on internet. People can shop from their homes and can select any item and can pay online. Thus digital revolution has given boost to digital retailing. Retail business is going viral, and here is every opportunity for shoppers to shop with convenience.

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You know you’re in love when you can’t fall asleep because reality is finally better than your dreams.

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Retail is getting revolutionized with modernization, the services offered by retail store is only to facilitate the customer at every level. Now biggies in retail offers self-checkouts, mobile payment, in-store shopping engagement, digital retail and last but not the least social media. Retail store strategy is only customer oriented and in this regard they are utilizing all major applications to facilitate their customers. For instance modern day customer has not to worry about the payment if he had done shopping more than the money he possessed. He can use the option of mobile payment, if they have shortage of money.

Retail is getting digital

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Now consumers can easily do the shopping, things are in their access; they can move and walk around freely. Numerous products are placed in display shelving to attract the attention of the customers, they can access very easily, what makes customer loyalty more achievable is self-checkouts, and this is the tactic to win the customer as they can do by their own and can enhance the shopping experience of the consumer. It is fast and flexible and people rely on such check out system. It is due to the broader focused strategy that retail stores are getting digitalized thus providing more services to its customers. Theses self check out is reliable as they allow retailers to implement self checkout solutions more efficiently, thus digital software is helping to reduce time and cost of the customer and employers respectively. In huge retail stores things such digital self check-out proves vital thus optimizing the sales and revenue.

Omnichannel retailing is enhancing the retail business

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Now goods which are placed on Storage racks by utilizing the visual merchandising technique can easily be shopped without thinking too much about money. How because retail stores are now offering omnichannel retailing, there is no need of multi-channel retailing, this shift has entirely change the sales system and help to increase the sales of retail stores. Now customers can use all available channels like Smartphone and other mobile devices, computers to share with your friends what they find in a super retail store and can make payment easily by using the above mentioned devices.

The transition period of retail industry

I think this is a transitional period that is revolutionized to such an extent that it affects the entire manufacturing industry in the late 19th century. Store equipment like Commercial Shelving has turned it to reality, now things at big stores are safe and can be sold after a while. This revolution has given a new boost to the manufacturing industry the live example is huge retail stores and their chains in the global market. So this is not all about retail technology, it is also about consumer technology that has changed the entire scenario of retailing. There is a lift up in economy due to increase in supply.

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Now a day shopping is not only restricted only to stores, people are going mobile, they access everything from their Smartphone, people would love to shop the things of their need only, so to make the retail store business go mobile is the right option to increase the sales. So here is a need to make a responsive website so that you can direct your customers even if they are at their home and comparing the prices. So through this way retail business is getting digital. But there is still a need to make the business online, and the omnichannel is the rising need of retail business.