Category: Industry


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When I visit any retail store, one sudden thought came to my mind, there may be any brand or product missing from the store. But unfortunately here is everything which you want to buy. Yes, this is quite interesting if you want to have the most amazing thing around the world. For me retail store is a fancy, the place I want to see in my dreams. Here are people; here are products, restaurants, café and world’s renowned brand’s outlets. Here is a mess of products and brands, here is everything for men, woman, kids, and for elders.

Access retail store via Smartphone:

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Here you can taste, you can smell and you can enjoy. Retail store is now in your pocket can you imagine, because you can access these supermarket through your Smartphone, desktops, and from all internet devices. But the question is how these supermarket digital versions can inspire you? Of course, it is store design and store layout that can inspire you, moreover the items placed in Commercial Shelving can tell the story of store designing. What will you find in images, absolutely a wonderful impression of retail store? You will surely love to visit this outstanding store which is full of items and luxury products. People can easily shop online; they can add any item to their cart and can do online payments by using checkouts. Thus, making the shopping experience more convenient for the customers. Now it’s up to you would you like to shop from online store or from the real one?

Online store is good for urgent shopping:

kljIf you are in urgency and want to buy a product that you really need then shopping from online store is best option. But if you want to make a choice and want to entertain yourself then visiting some of the best retail store for shopping is not a bad idea. Products which are visible, assorted in Storage racks enough to inspire the shopper to buy them. People can walk in and around without any hassle and can drag their shopping trolleys to collect their desired items conveniently.

Advantages of retail store:

The retail store are design in such a manner that hundreds of thousands people can shop at a time and still you feel no rush out there and no noise. Here is music, lights, announcements, marketing campaign launched by different brands to engage the customers. These are in-house store activity to engage the customers. Visual merchandiser who plans store designing is very keen about lights, colors and themes. Store is revamped according to season or festivals. The colors and the themes become the signature style of the store and sometimes it is very difficult to change the store design or store arrangements. Things which are placed in front Steel Shelving are replaced according to the brand popularity, every month brands are replaced, and it is done only to crave the attention of the shoppers.

The things which are showcased in window display are the worthwhile brand that urges shopper to buy products. These brands has a magical effect on the eyes of the spectators that they entered into the store without any intention, then it is the environment of the store, the cool light and pleasant sight that attract the customers to shop their favorite brand.

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Being a history buff, today I am more interested to reveal the evolution of retailing. How did we get this modern outline of business? Retailing has a long story at its back, from corner store to mega store it’s a long journey, of course the greater impact is of cultural needs that creates and fills the gap between the generations. Here are certain factors are involved that’s contributed to retail industry. From corner store to self service departmental store that transformed to malls and club stores and finally developed in one stop shop, retail store is following the four phases of its evolution.

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Back to the 19th century, local corner stores has captured the retail. These corner stores were so popular that they were located at every corner of the street. There were some Storage racks and the overall shopping of retail is done at these corner stores. People in order to fulfill their basic necessities just walk in to the stores. There are not so many products that represents different brands; just what you need to so is to shop being indifferent about quality of the product. You could have everything but related to your basic necessity as these corner stores were not so huge. These can only satisfy the people living in surroundings.

Departmental stores

When streets getting abandon with automobiles in the second quarter of the 20th century, these inventions helps people to go everywhere with ease and can hold and carry many things at a time. With the burst of inventions it becomes easier for a shopper to carry the things and stock them in home refrigeration. So it shapes the departmental store where a lot of products can be shopped by putting them in shopping trolleys by the shoppers. So these self-service departmental proved a periphery for retail stores as retail moves from local to departmental stores.

Modern culture and the emergence of Mall

When things started getting modernized then here comes the Malls that is open for every commercial business, people can shop and can get premises for their business, Malls are designed to keep every business commercial because it’s also performing the function of halcyon days of the TV ads. With its mega structure Mall has become the source of driving the masses and here you can find everything from basic necessity to fashion accessories.

Integration culture – Big Box warehousing

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Till the end of 20th century the big box player play a vital role in driving the business, people can purchase the outlet of any brand and can represent it in their area thus inspiring people to get the product of a specific brand. Whereas club stores and category killers allows buying the products in bulk form, these warehouse club stores has driven the local traders out of the market. In these club stores things are stores in Commercial Shelving. In category killer things of specific kinds are available and people can buy only those things from a specific killer store. Now a day this business practice has just vanished from the retail market.

Digital retailing

Digital retailing starts with the emergence of e-commerce, now big stores are available on internet. People can shop from their homes and can select any item and can pay online. Thus digital revolution has given boost to digital retailing. Retail business is going viral, and here is every opportunity for shoppers to shop with convenience.

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If someone thinks that store designing is just like home décor I state my disagreement. For people this is the sign of raising their lifestyle. Retail business has given boost to the lifestyle stores. This is called rebranding activities. The main purpose of rebranding is to increase sales. In Dubai and Sharjha retail sales jumped to 13.2 percent last year. In Sharjha retail business is on its peak. The rebranding has scaled up their sales to such an extent that it has given boos to lifestyle stores.

Dubai’s retail offering totally 26 million sq ft as of the end of 2010 and is expected to increase to 31.3 million sq ft in 2013. This is a huge turnover any country can expect from the business of retailing.
Available retail space per person is significantly higher than most global cities at 15 sq ft/person, compared to 11.3 in USA and 2.7 across European countries.
So here is every opportunity to give a rise to retail business.
The question is how these mega stores are contributing such a huge share in a country’s economy. This is quite simple; retailing is on its peek because some factors are working behind it like mannequin and display shelving.

Redesigning of store, a phase of evolution

OLYMPUS DIGITAL CAMERAWithout industrial shelves a store cannot be revamped, if product assortment is not done properly to catch the attention of the consumer become very difficult. Product visibility can only be done if the store designing allows much space for product keeping. So that product can place properly thus enhancing product visibility. Proper light arrangement ensures product visibility so glass lighting and luminaries can prove vital in this regard.

Effects of redesigning retail store

Revamping of store is a good idea, event management can also add worth to the annual turnover of a retail store. Event festivity not only compels the consumer to shop but also give a good feeling to the audience and the spectators. Visual merchandising plays a key role in introducing a brand, so retail stores provide a huge platform to introduce a brand before general public by using the technique of visual merchandising. The main objective designing the store layout is to give a feeling of a better lifestyle and to sell the products of fashion those appeals to the senses of the buyer. At retail store things are not to be kept only in Storage racks, they are to sell so all the arrangements are done to increase the sales.

Factors that can increase the turnover of the store

onetooneThe store décor can create buzz among the buyers to come and discover the new things added in their well known brand. If the correct measures are taken the store can prove a great source of revenue, at U.AE. All is done to increase the buyer’s confidence that is very crucial to increase the sales of retail business that contribute a huge share to the economy. The redesigning of the store not only the change the outlook of a store but it gives a new look and impression to its buyers.
Redesigning is essential; it brings a positive change not only in environment but also in the minds of the buyers. Retail business can add worth to our lifestyle.

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Every day I have a new spirit, everyday I think of doing some new activity. Every day I wish to dress up in a new way and visit some new places. But why I think so, because I wish to make my day special, I wish to explore the beauty spreads around me. The place I just love to visit is not fully laden with the array of flowers across the fountain, no; I don’t wish to visit such places. Being a human of 21st century I am habitual of visiting the shopping malls, supermarkets, and retail store for which U.A.E is famous worldwide. Yes, in U.A.E and Sharjha people just come to visit these mega super markets full of renowned brand where you can find everything from the every corner of the world.

The idea of super store is inspired by the concept of Globalization

U.A.E is getting famous for these super departmental sore, but this is not only the condition of U.A.E. In every country you can see the chain of world’s renowned superstore. Certainly this is the influence of Global village that has merged the world in a village and this retail store is the second episode of this global concept. These retail stores have a great share in the economy of a country. Thus revitalizing the branding as well as advertising concept, we can say it business expansion across the boundaries of the countries. When I visit LULU hypermarket I just amazed by the product management and the mega structure they have designed to make an abode for all the best world’s renowned brands.

Outstanding features of mega stores:

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I think the most inspiring feature of such markets is supermarket shelving and refrigeration. It was quite surprising for me to preserve and store the food items on such a big scale. Everything from vegetables to chocolates and ice-cream are fresh and buds trickling, well this is a complete system providing refrigeration facility to the food items. Managing store food items on such a huge level needs appreciation. Well, it’s not done yet; when I walk around I find accessories for daily use with different brand names, is assorted in the supermarket equipments in such a way that these are visible to every spectator. Each store layout is telling its own story, with colors, lights and frequent space these hypermarkets has turned the shopping into a real joy.

What is remarkable in stores?

fghfCustomer interaction is more important in this new type of business. The store designing is all about to measure the sales turnover at each step. Here is Industrial rackings for customer’s convenience so that they do not take pains of holding the items in their hands. These stores not only appeal to people of elite classes but these stores are an open invitation for the people of all classes. Everybody can shop here; here is everything for the people of all age-groups. Those who are brand conscious can find every brand in the hypermarkets of UA.E. This is how hypermarkets and superstore has made the shopping a real fun. As if you are on the world tour and are getting familiar with the specialty of each country, here at superstore.

The super stores have given the rise of new Marketing trends such as visual merchandising that has revolutionize the entire concept of commercial marketing. The store image created by using light effects increase the visibility of the products and increased the chances of buying product at the spot. so retailing has taken shopping at the level of idealization worldwide.

Retail storeWhen it’s time to introduce a brand in the huge crowd of brands, the companies start brainstorming how they can make their brand more successful. At retail store the display tool like show case and mannequin usually consider the right apparatus to display the brand, but that is not enough to grab the attention of a spectator. The store designer always prefers to change the entire look of a casement and put his all efforts to make it more attractive visually.  The idea to change or revamp a store is a huge one that needs a drain of finance. However, it depends on the store designer how would he accommodate and introduce a brand. But the best way out is to work in collaboration with promotional team of a specific brand so that the brand could be easily displayed in the storage shelves of a store.

 Evolution of a new art:

storage shelvingI can remember the times when displaying the objects are only related with museums. The story behind the displays can be described in amusing manner. Then departmental store are introduced, where we find different items with different tags and at the right place. This is the second time in human history when things on such a huge level are displayed. Metal storage shelving trends is spread out like the fire of jungle. Now a day’s display in museum is given the name of exhibitions and display in store at a large scale fashioned as visual merchandising. The aim of such display is to increase the turnover. If we have to explain the entire store designing we can call it a store image. The idea that is working behind is to display the items in such a way at that it appeals to the buying sense of a shopper and he gets ready to buy the item.  The visual merchandising covers the areas of promotion and display on storage racks. A lot of artist is taking interest in store designing and they have made this art a great profession.

Visual merchandising a new technique to display items:

The visual merchandising technique follower used so many elements to demonstrate their ideas and creativity. They always focused on colors, space, lights, product specifications, certain feel and touch regarding the demonstration of a specific brand. Assortment of things in a way that it really appeals to the senses of the buyers is the main idea of visual merchandising.   For visual merchandising any ordinary thing can be used that depicts creativity. For a window display any material can be used to create a scene or environs like lights, bulbs, ornaments, pebbles. Above all it has an idea behind its creativity; no window display is possible until a proper thought is working behind it.

Window dressing things speak it:

window_dressingWindow dressing is a genuine idea to impress the people about the merchandise available in the store. It speaks about the things in which store has specialized.  Window dressing should be done in a way that the things speak their stories.  I don’t mean that the products placed in metal storage shelving could not inspire to the buyers. But it’s a direct contact of a passerby to the store that urges him to enter and shop. So the display should be interactive that inspire the visitors for immediate call for action. In the country like Sharjha and U.A.E visual merchandising trend is on its verge.

Commercial ShelvingPeople are getting more and more luxurious and what is more important that they are in no need to change their social status. In fact this gap is filled by the lavishing brands that help to remove the gaps. People are now sustaining to maintain their living standards by living in their own circles and class. People are completely enjoying the magnificence of their social status by following madly these brands. The brands involving clothing, shoes, accessories, jewelry are ruling the luxury market. No doubt that these brands have given boost to retail business and has become the elegance of retail store. The entire interest of the shoppers is in following these luxury brands because these brands allure their sense of beauty.

Shelving is the backbone of any superstore:

Steel-ShelvingWhat makes them more attracting are mannequins and of course the ever stylish
steel shelving in the store. No store even if it is an ordinary or a super store can be complete if it does not have stylish shelving’s. The main credit goes to these modish and trendy shelving that have given modern stores and modern shopping a new dimension. The store management is completely dependent on super market shelving and refrigeration. The super market has brought the customer to shop under one roof. Shop for everything, from luxury to daily necessity, here you have all the stuff of your need.

Up to date and well-informed staff:

Retailers have enormous ideas to grab the attention of the shoppers. If the products are clearly visible if they are assorted in a manner that the spectator not only appreciates but get ready to buy here comes the achievement of store management. Another factor that plays a very crucial role in super store success is trained and cordial staff. Here comes the idea to motivate the staff that they have to increase the sales and revenue. The tricks and tips should be shared with staff so that they can acquire the marketing skill that can direct the shopper to become a potential buyer.

Brand presentation should be convincing:

Storage racksMany world renowned brands have come into the arena of success just because they have spread awareness among the masses. The art to present a specific brand in a presentable manner convince the consumer to make it priority in your wish list. However, thinking that your business will boost up in just counting of days is not right to estimate. To attain a large clientele, retailers should have to adopt patience until or unless your business and your services are recognized by the consumer circles. The beauty of modern retail business lies in open invitation. It is open to shop from a middleman to common man. Its services are not restricted to any special class.

People can enjoy and can wear the stuff what they like. In this way brands are publically recognized when they are spotlighted in stores especially in storage racks. But here is new trends we have observe that retail store has become a platform for the recognition of local as well as internal brands. In this way they are bridging the gap between international luxury brands. People are getting more influenced, more informed about the new trends in fashion and they just love to visit such super stores.

In the country like U.A.E and Sharja which are considered heaven for such luxury brands, these brands have made their customer base over there. U.A. E is in fact the place where luxury brands and markets are flourishing rapidly. However in retail business there are more chances of growth with immense opportunities. I am unable to conclude this long discussion in just one blog as this topic is debatable.

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Retail business has become the aspiration of young entrepreneurs, certainly it has a great potential of success. Certainly being new in retail business you might have some question in your mind same was with me. When I plunge into this arena but I try to unleash the secrets perhaps I am not a quick learner I take some time to learn the retail tricks. But here I unfold some of the secrets of successful retailing.

Product assortment:

Product placement is one of the hidden secret of a retail store. Product arrangement is significant to improve the product visibility. The product should be clearly visible to the buyers. Product presentation in storage racks eventually tempts the shopper to turn into buyer. Product placed in elegantly design steel shelving looks amazing and grab the attention of the buyer. So product assortment is the best trick for a successful retail business.

Stay updated:

A good retailer must have the idea about the average sales per customer, sales per employee, average turnover, sales per square meter and number of products in each storage racks. These are the basic parameters every retailer should know about them. Basically it is the estimation that every business man keeps in his mind and if there is proper management these goals can easily be achieved. This is the demand of competitive business environment.

Good observer:

display shelvingThe success of retailer lies in it how much they are aware about the needs of the customers. They can only feel it if they visit their store as a shopper rather than as an owner. In this way they can get the idea what flaws their stores still have. This is the extent of professionalism, to check out the store what essential are needed to be taken for store improvement and to improve service quality.

Staff training:

Staff training of retail store is essential for better services. The standard quality service can only be achieved if the staff is trained. For training, workshops should be arranged, for product arrangement and assortment in metal storage shelves so that they look catchy and classy. Space utilization for a bulk of items is the skill that should be instigate in employees. Customer support and customer dealing is one of the critical aspects of such training session.

Work out for marketing:

The trick to market your product is a skill that needs to be learning. Your staff is not aware about marketing stratagem how to involve the customers and convince them to buy the products. Make them familiar about the nerves of ultimate customers and it could be done by providing marketing training. A proper marketing behavior can only drag as much customer as you want. The potential retailer is aware of this fact and they equip their staff with this great skill, hence they have higher turnover than the others.

Employ guest shoppers:

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To observe what level of customer services the retail store is offering. Some retailer employees guest shoppers. Because they are the best observer and can easily access the qualities and flaws your store is facing. This trick is quite impressive to give a boost to independent evaluation. This evaluation needs to be done after a couple of months to improve the service standard.

So what trick you would like to follow to become a successful retailer. We want to hear from you.

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In all this rapid technical commotion, every single industry of the world is experiencing continual flux. Centuries old businesses are dying their destined death and thousands of new business horizons are opening for entrepreneurs likewise. But, where to invest your dear capital, without running the risk of ending up regretting the loss of investment, time and energy, is a troubling question.
Retail industry has seen its superlative acceleration in recent years. Apparently running a retail business is as simple as stocking and selling goods to consumers who need them every time. Wow, Phew and Alas! Stocking goods to sale might be simple and may ask for cash to have them at first place, but things get complicated as soon as you are supposed to tug your sleeves up for selling them to consumers. So, let’s see, what makes a retail business a ‘successful retail business’.

Fear of Failure eventually leads to Failure:

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Being self-employed (in terms of retail business owner) is really the best thing that one can have in this little life. But like all other best things in the world, it too is somehow challenging, or worse yet, impossible with given market competition and consumers’ unpredictable buying behaviors. I would ask you to DISAGREE with me here, and things will start becoming possible.
It’s true, retail industry isn’t any nickel and dime business. Solid and substantial start-up capital is seriously essential. But let me tell you another thing. Don’t walk on your idea so quickly, there must be some investors, or even better, grab any bank loan. You must ask yourself, ‘do people really need the things that you are going to put up in your product supermarket equipmentwhich means freezers, chillers, cold storage equipment, display shelving, checkout counters, shopping trolleys, warehouse racking etc. If they do need, ‘do they have buying power’? And if ‘yes’, you are good to finance yourself up.By now, you have done initial business planning and are mindful to the product demand, market competition, required start-up investment and your store location. It’s time to nip fears! Fortune favors brave people.

Success Lies in Understanding ‘Need, Want and Desires:

Three simple and plain words! But in terms of marketing discipline, these 3 words represent highly intimidating, challenging and unpredictable consumer-product relation. So, understanding them is somehow important because it’s most rewarding in terms of brand establishment and user buying behavior identification.

  • Needs:

Products whose absence would entirely result in deprived life fall under needs category. Every human needs basic food, health, education and shelter. Products entertaining these basic human necessitates don’t really need ‘PUSH’ because consumers are already looking for them all the time.

  • Wants:

These are products which users prefer under their certain instincts. These consumer products are instrumental in satisfying life standards. For example everybody wants to look good, so products relating to daily life style fall under it.

  • Desires:

Products whose acquiring relates to consumers’ passions or wishes are called desires. To consumers, having these products at hand means showcasing high end life style. Normally such products cost much money.

Retail Design and Retail Equipment:

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The next big thing in establishing successful retail business is generating buying environment where consumers enjoy shopping like anything. Successful retailers have always crafted intelligent store design reinforced with high end Supermarket equipments.

pc450671-drugstore_retail_convenience_store_shelf_cold_rolled_steel_display_shelving_6_layerBuying and selling is the actual “business” code everywhere. Some buy products and some sell as required. Some give services and some take services. This is an ongoing process that profits you and can also take it from you. You can make money but you can lose too. The chances of profit maximization and minimizing the loss factor are the most important thing is any business. In retail business it is very important to have attention towards different phases and factors of the business build up. Do you want to become a cool successful retailer? If yes, then you have to make your mind in tackling your business with expertise at all level meeting the standard set.
Now in running a large super store there are many things that you need to look after and like your warehouse, arrangement of products in warehouse racking, systematic follow up of the in and outs and a well maintained storage. All these things will ensure a successful make up of your business at the end of the day.

Well managed storage-A real need

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In your business a well manages warehouse is a must. If you do this, you will be having a greater peace of mind and much more will to enlarge your plan. Stock piling will also become possible for you as well manage stored items in storage racks do not take much space. Your store managers will also have an idea that up to what capacity they can store product with efficiency once they would be able to see the merchandise arranged in an order.

Shelve your business step by step

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In any industry the most important thing is to store the product in a way where utilization in the long term could become possible. This is how it is? When you start a business in any industry you store your products before taking them to the market. Industrial shelving methods can be very helpful to you in arranging and storing your products for a longer period of time that will allow you to take them to the market in a step by step procedure time by time. You see shelving that brings an order to your product management in a warehouse can also become very help for you once you will take your product to the supermarket. Why is that? This is because even in a super market if you will organize your products according to the psychology of the customer you will be able to get more profit and you will be facilitating them in many ways mentally and physically.

Learn the supermarket psychology

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If you are going to start a retail business, it is very important for you to understand supermarket business strategy as well as consumer psychology and buying trends. Supermarket equipments can help you in creating an atmosphere that is cost effective as well as result oriented when it comes to the sales point of view and consumer buying trends. Racking techniques in a supermarket can produce a lot of ease for you and will take your profits up by addressing consumer psychology. Again it is important that shelve your products in the superstore in a way that makes ease for the customer and to buy things.

In reality it is not the clients need but your selling strategy that makes a customer to buy products from your store that are also available in the superstores operating in the market.