Tag Archive: Industrial Shelving


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Retail is getting revolutionized with modernization, the services offered by retail store is only to facilitate the customer at every level. Now biggies in retail offers self-checkouts, mobile payment, in-store shopping engagement, digital retail and last but not the least social media. Retail store strategy is only customer oriented and in this regard they are utilizing all major applications to facilitate their customers. For instance modern day customer has not to worry about the payment if he had done shopping more than the money he possessed. He can use the option of mobile payment, if they have shortage of money.

Retail is getting digital

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Now consumers can easily do the shopping, things are in their access; they can move and walk around freely. Numerous products are placed in display shelving to attract the attention of the customers, they can access very easily, what makes customer loyalty more achievable is self-checkouts, and this is the tactic to win the customer as they can do by their own and can enhance the shopping experience of the consumer. It is fast and flexible and people rely on such check out system. It is due to the broader focused strategy that retail stores are getting digitalized thus providing more services to its customers. Theses self check out is reliable as they allow retailers to implement self checkout solutions more efficiently, thus digital software is helping to reduce time and cost of the customer and employers respectively. In huge retail stores things such digital self check-out proves vital thus optimizing the sales and revenue.

Omnichannel retailing is enhancing the retail business

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Now goods which are placed on Storage racks by utilizing the visual merchandising technique can easily be shopped without thinking too much about money. How because retail stores are now offering omnichannel retailing, there is no need of multi-channel retailing, this shift has entirely change the sales system and help to increase the sales of retail stores. Now customers can use all available channels like Smartphone and other mobile devices, computers to share with your friends what they find in a super retail store and can make payment easily by using the above mentioned devices.

The transition period of retail industry

I think this is a transitional period that is revolutionized to such an extent that it affects the entire manufacturing industry in the late 19th century. Store equipment like Commercial Shelving has turned it to reality, now things at big stores are safe and can be sold after a while. This revolution has given a new boost to the manufacturing industry the live example is huge retail stores and their chains in the global market. So this is not all about retail technology, it is also about consumer technology that has changed the entire scenario of retailing. There is a lift up in economy due to increase in supply.

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Now a day shopping is not only restricted only to stores, people are going mobile, they access everything from their Smartphone, people would love to shop the things of their need only, so to make the retail store business go mobile is the right option to increase the sales. So here is a need to make a responsive website so that you can direct your customers even if they are at their home and comparing the prices. So through this way retail business is getting digital. But there is still a need to make the business online, and the omnichannel is the rising need of retail business.

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Those were the days when people store the products in go-down with no special arrangements to keep things safe. These go-down was built of straw and husk mixed with soil, to keep the perishable things safe for a long time. If we look at the history of warehouse, the first warehouse was built in the age of Alexander the Great; he has built the warehouse to secure the artifacts he has collected from his expeditions around the world. So this was the short earlier history when life is not so much complicated, while the demand and supply is not at boom.

The solution of storage is industrial shelving

pics_industrial01LIndustrial revolution came in the seventieth century, when supply of the product increased with the increase in demand. The big problem in large scale production is only one, how to arrange the things and how to preserve the things, the manufactured products cannot be placed only on the floor, so the need is the mother of the invention. It was the time when product management is developed in industrial environment so the Industrial Shelving is designed keeping in mind the industrial needs. The shelving is made of steel that can bear the weight of industrial goods. The main objective of designing these shelves is to transfer the things from one corner to another easily. These shelves are reliable as it is made of quality material.

Benefits of industrial shelves

The Industrial racking has made it possible to manage large scale production in a proper manner. Here is no fear of any damage of the product when the products are assorted in industrial racking. It’s only because of this storage facility that the large industrial concern can manufacture the products on large scale and keep it in stock for a long time. If I say that warehouse is the need of large industrial concern it’s not at all wrong. Industry is now flourishing and surviving only for one reason because it has dealt with product storage issues. So we can see big warehouse of market biggies. Product assortment is manged by store keepers as well as machinery is used to place the product on third or fourth storey of industrial shelves. Things can easily be moved and transferred from one place to another. Thus these shelves have given the facility of portability and mobility of the products in and out of the factory. These warehouse shelving has changed the entire system of storage.

Warehouse and the threat of hoarding

ffMany people do not consider that warehouse shelving is important, I agree with them. Industrial shelvesare important only for the large concern which can maintain large warehouses with its large scale production. Well, with the increase in demand I suppose industrial shelving is necessary for large, medium and small manufacturing unit. It has advantages and no disadvantages. Things are kept safe for a long time no damage is occurred. Moreover if proper environment is provided things will never get perished. So the stock of the things always gets ready to be released in the market. Industrial shelving is
necessary to deal with the demand of the good. The allegations that are charged to challenge the importance of the warehouse like hoarding are not inseparable fact. But it happens only in that society where class discrimination is on the top or we can say in capitalist system.

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Every day I have a new spirit, everyday I think of doing some new activity. Every day I wish to dress up in a new way and visit some new places. But why I think so, because I wish to make my day special, I wish to explore the beauty spreads around me. The place I just love to visit is not fully laden with the array of flowers across the fountain, no; I don’t wish to visit such places. Being a human of 21st century I am habitual of visiting the shopping malls, supermarkets, and retail store for which U.A.E is famous worldwide. Yes, in U.A.E and Sharjha people just come to visit these mega super markets full of renowned brand where you can find everything from the every corner of the world.

The idea of super store is inspired by the concept of Globalization

U.A.E is getting famous for these super departmental sore, but this is not only the condition of U.A.E. In every country you can see the chain of world’s renowned superstore. Certainly this is the influence of Global village that has merged the world in a village and this retail store is the second episode of this global concept. These retail stores have a great share in the economy of a country. Thus revitalizing the branding as well as advertising concept, we can say it business expansion across the boundaries of the countries. When I visit LULU hypermarket I just amazed by the product management and the mega structure they have designed to make an abode for all the best world’s renowned brands.

Outstanding features of mega stores:

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I think the most inspiring feature of such markets is supermarket shelving and refrigeration. It was quite surprising for me to preserve and store the food items on such a big scale. Everything from vegetables to chocolates and ice-cream are fresh and buds trickling, well this is a complete system providing refrigeration facility to the food items. Managing store food items on such a huge level needs appreciation. Well, it’s not done yet; when I walk around I find accessories for daily use with different brand names, is assorted in the supermarket equipments in such a way that these are visible to every spectator. Each store layout is telling its own story, with colors, lights and frequent space these hypermarkets has turned the shopping into a real joy.

What is remarkable in stores?

fghfCustomer interaction is more important in this new type of business. The store designing is all about to measure the sales turnover at each step. Here is Industrial rackings for customer’s convenience so that they do not take pains of holding the items in their hands. These stores not only appeal to people of elite classes but these stores are an open invitation for the people of all classes. Everybody can shop here; here is everything for the people of all age-groups. Those who are brand conscious can find every brand in the hypermarkets of UA.E. This is how hypermarkets and superstore has made the shopping a real fun. As if you are on the world tour and are getting familiar with the specialty of each country, here at superstore.

The super stores have given the rise of new Marketing trends such as visual merchandising that has revolutionize the entire concept of commercial marketing. The store image created by using light effects increase the visibility of the products and increased the chances of buying product at the spot. so retailing has taken shopping at the level of idealization worldwide.

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The biggest achievement of a retail store is the space management. The idea to position a product or a brand into the shelves is a big question mark for a retailer. Space management deal with the space provided to a specific brand as we know the store is designed to provide customer ultimate shopping satisfaction. Spacing should be done on such a level that the products should be accessible and the classification of products should be done according to the demands and needs. The items should be placed in the right direction to be visible to everyone. Space management is important to optimize the selling of the store.

Store layout:

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There should be emphasis on routing and accessibility while designing the store layout. The more you focus on how to make the shopping experience an ease for a customer, the more you can come up with a good design. The only objective of designing the store to make shopping arrangement in such a way that all the things you can find in just one place.

Space& shelve management:

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Sales display is another important factor to grab the attention of the consumer; if things are displayed into the metal storage shelves in more stylistic way then it would take a minute to decide a customer to buy the product. The sale of a store depends on arranging and assorting the things in a manner that it looks catchy and attractive. It is important to promote the sales of any brand placed into the storage racks. Often it happens, that space for sales display is less and the products are more, so here comes the skill of shelve management. So it helps to maintain and categories the products intended for sale. Shelve management focus on proper utilization of space so that maximum products can be displayed.

Visibility & sales promotion:

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The products should be visible, because the customer’s choice depends on the visibility of products. It is the visibility and accessibility of the product that urge a shopper to buy that product. Product visibility is very important for sales and brand promotion. Customer’s needs to be remind again and again as this is the continuous process of repetition and precision. Modern store design urge the people to buy even if shopping is not necessary for them. So products should be placed in
storage racks in orderly manner, in a bulk, invisible from every direction. Store is the point of sale so retailers are finding the ways to engage with their customers by promoting different promotional activities within the store.

Competition among brands:

While planning the shelve management, the main hurdle that come into the way of a retailer is, what brand should be into the front steel shelvings. Here are so many leading brands in the market and retailer has to find out which brand can increase the turnover. Managing the competition between different brands is a work of shelve management. however the discrimination is not here, what is really important for a retailer is to make every product visible, so display management is done in such a way that if a brand has any scheme than then it will be highlighted and if the other brand has nothing to offer it’s prominent feature is highlighted to grab the attention of the consumer. We can observe the huge competition amongst brands, but to give equal space and display to each brand is a work of high skill.
So this is how shelve management and spacing play a very critical role in defining the availability of the products and urging the consumer to buy at the spot.

js6qw2z4-1340850504Consumers’ increasing bend towards mass merchandising has led to a dramatic boom of supermarkets and hypermarkets. Where these supermarkets and hypermarkets are becoming goldmine for entrepreneurs, these offer a great ease of shopping to customers. It’s all been due to its distribution model which serves the interests of both, the customers and the companies.
Before supermarkets started appearing on business horizons, shops primarily relied on ‘over the counter’ method where customers told the man sitting behind the counter what they needed and upon that, shop keeper/salesman fetched it for them. On the other hand, these modern markets let customers browse along supermarket equipment and see goods from all available brands, allowing them to choose after their hearts.

Science, Psychology and Supermarkets Flowing Together:

SM (5)Increasing number of supermarkets has led to the ruthless competition that was never fiercer than it’s now. Companies and chains use different kind of marketing strategies, making sales process a complete science. At certain level, customers share same buying behaviors and follow same buying patterns. Based on the study of these behaviors and patterns, new theories are being developed and implemented across super and hypermarkets.
Point of Sale (POS) merchandising is marketing strategy of selling goods through different forms of displays and visuals. According to a research, 70% of buying decisions are never made until shopping. And on this process of buying goods visual communication forms 80% of human perception, hearing forms 10% and other senses such as touch and smell form rest of 10%. It means visual effect of goods being presented for sale in commercial shelveings is crucial to sales process.To fully maximize customers’ buying intentions, marketers are building scientific approach for influencing customers’ buying behaviors and moods through retail environment. Built on studies from human psychology, this scientific approach is called Retail Design.

Retail Design –Science of Influencing Customers’ Behaviors in Commercial Spaces:

There is a long history of interrelations between design and marketing. At its basic, design is used to outgun competitors by employing different tools relating to atmospherics. Selection of high quality supermarket equipments is critical for this purpose. And at advanced levels, it’s about creating a user experience through creating a unique environment. It’s the effort of creating sales driven buying environment to produce certain emotional feelings in a buyer that increase his purchase probability. Since, marketers have finally agreed that buyer isn’t just a buyer; he is a customer with a mood, personality and feelings. Retail design helps building their trust by appealing their subconscious.

Shelves Strategy and Customers’ Buying Behaviors:

ms-supermarketOrganizing products on commercial shelves is one of most important things while presenting goods for sale. There are three different levels where goods, according to their functions, are presented. These levels are eye, hands and feet.
Eye level is mostly dedicated to the goods relating to well known brands and goods placed at this level are often expensive. Goods at hands level are also easily accessible. They are also generally dedicated for well known brands. At third level, feet level customer has to put some effort while watching and choosing goods, so here goods of private brands are kept.
With retail design theory, shelves play important role in influencing customer’s moods. So it’s always worth spending time while choosing good supermarket equipment manufacturer. This will allow finding versatile yet durable commercial shelves or industrial shelves.