The biggest achievement of a retail store is the space management. The idea to position a product or a brand into the shelves is a big question mark for a retailer. Space management deal with the space provided to a specific brand as we know the store is designed to provide customer ultimate shopping satisfaction. Spacing should be done on such a level that the products should be accessible and the classification of products should be done according to the demands and needs. The items should be placed in the right direction to be visible to everyone. Space management is important to optimize the selling of the store.
There should be emphasis on routing and accessibility while designing the store layout. The more you focus on how to make the shopping experience an ease for a customer, the more you can come up with a good design. The only objective of designing the store to make shopping arrangement in such a way that all the things you can find in just one place.
Space& shelve management:
Sales display is another important factor to grab the attention of the consumer; if things are displayed into the metal storage shelves in more stylistic way then it would take a minute to decide a customer to buy the product. The sale of a store depends on arranging and assorting the things in a manner that it looks catchy and attractive. It is important to promote the sales of any brand placed into the storage racks. Often it happens, that space for sales display is less and the products are more, so here comes the skill of shelve management. So it helps to maintain and categories the products intended for sale. Shelve management focus on proper utilization of space so that maximum products can be displayed.
Visibility & sales promotion:
The products should be visible, because the customer’s choice depends on the visibility of products. It is the visibility and accessibility of the product that urge a shopper to buy that product. Product visibility is very important for sales and brand promotion. Customer’s needs to be remind again and again as this is the continuous process of repetition and precision. Modern store design urge the people to buy even if shopping is not necessary for them. So products should be placed in
storage racks in orderly manner, in a bulk, invisible from every direction. Store is the point of sale so retailers are finding the ways to engage with their customers by promoting different promotional activities within the store.
Competition among brands:
While planning the shelve management, the main hurdle that come into the way of a retailer is, what brand should be into the front steel shelvings. Here are so many leading brands in the market and retailer has to find out which brand can increase the turnover. Managing the competition between different brands is a work of shelve management. however the discrimination is not here, what is really important for a retailer is to make every product visible, so display management is done in such a way that if a brand has any scheme than then it will be highlighted and if the other brand has nothing to offer it’s prominent feature is highlighted to grab the attention of the consumer. We can observe the huge competition amongst brands, but to give equal space and display to each brand is a work of high skill.
So this is how shelve management and spacing play a very critical role in defining the availability of the products and urging the consumer to buy at the spot.