Archive for March, 2013


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The biggest achievement of a retail store is the space management. The idea to position a product or a brand into the shelves is a big question mark for a retailer. Space management deal with the space provided to a specific brand as we know the store is designed to provide customer ultimate shopping satisfaction. Spacing should be done on such a level that the products should be accessible and the classification of products should be done according to the demands and needs. The items should be placed in the right direction to be visible to everyone. Space management is important to optimize the selling of the store.

Store layout:

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There should be emphasis on routing and accessibility while designing the store layout. The more you focus on how to make the shopping experience an ease for a customer, the more you can come up with a good design. The only objective of designing the store to make shopping arrangement in such a way that all the things you can find in just one place.

Space& shelve management:

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Sales display is another important factor to grab the attention of the consumer; if things are displayed into the metal storage shelves in more stylistic way then it would take a minute to decide a customer to buy the product. The sale of a store depends on arranging and assorting the things in a manner that it looks catchy and attractive. It is important to promote the sales of any brand placed into the storage racks. Often it happens, that space for sales display is less and the products are more, so here comes the skill of shelve management. So it helps to maintain and categories the products intended for sale. Shelve management focus on proper utilization of space so that maximum products can be displayed.

Visibility & sales promotion:

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The products should be visible, because the customer’s choice depends on the visibility of products. It is the visibility and accessibility of the product that urge a shopper to buy that product. Product visibility is very important for sales and brand promotion. Customer’s needs to be remind again and again as this is the continuous process of repetition and precision. Modern store design urge the people to buy even if shopping is not necessary for them. So products should be placed in
storage racks in orderly manner, in a bulk, invisible from every direction. Store is the point of sale so retailers are finding the ways to engage with their customers by promoting different promotional activities within the store.

Competition among brands:

While planning the shelve management, the main hurdle that come into the way of a retailer is, what brand should be into the front steel shelvings. Here are so many leading brands in the market and retailer has to find out which brand can increase the turnover. Managing the competition between different brands is a work of shelve management. however the discrimination is not here, what is really important for a retailer is to make every product visible, so display management is done in such a way that if a brand has any scheme than then it will be highlighted and if the other brand has nothing to offer it’s prominent feature is highlighted to grab the attention of the consumer. We can observe the huge competition amongst brands, but to give equal space and display to each brand is a work of high skill.
So this is how shelve management and spacing play a very critical role in defining the availability of the products and urging the consumer to buy at the spot.

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In modern times storage of production is a biggest challenge, things are manufactured on such a larger scale that to store them requires a structure of storage that should be strong enough to bear the weight and can preserve the things for a long time. Modern industrial shelving is built to withstand tough treatment. The shelves are the demands of each manufacturing unit, with the ever growing demand of storage; storage shelving has now become the part of each departmental and super store. From manufacturing to commercial use, and from commercial to domestic use, shelves have transformed into different styles and designs that truly represents your regulation in your life.

In big manufacturing units, industrial steel shelving is important. Here are two methods to store the manufactured goods one is to have storage house that requires a lot of space, and the other modern yet cost effective,is industrial shelving.People always welcome innovation and a wide variety of shelves and its use in industry has given a new height to process management. Products are moveable by using these storage racks from one department to another.

Add value to your lifestyle:

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The metal storage shelves which are now common in use,can give a new versatility to your house. Shelves can be incorporated as a separate block to fill the space or can cover the entire wall. Block and hinged shelving system are now trendier and has given a modern touch to your living rooms. With varied colors and fixtures these shelves can add value not only to your house but also to your lifestyle. Whether you can cover the entire wall or incorporate a separate block, shelves are in fashion as these are designed for kitchen, living area of your house and wherever you like to give an artistic touch, these are designed to make your house more stylish, so the idea of storage racks is not only restricted for office use only.

A tussle of brands to be positioned in front shelves at super stores:

Here is a race in brands, how they can be positioned in the front shelves of the world’s renowned stores situated everywhere around the world. World’s best brands are in great tussle to be placed in front shelves, and to follow this endeavor they are spending a lot of money in terms of advertisement.

So the design of metal storage shelves should be very catchy and classy as world’s favorite brand should be placed on these shelves. Such types of shelves are adjustable and removable, depends on your choice, whether you want to fix it or make it moving. Easy to use for indoor and outdoor storage and the most wanted things you can keep near to you by fixing such shelves in your surroundings.

Storage shelves more durable and reliable:

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One of the interesting facts that makes people to love metal storage shelving is trust free quality because such shelves are already painted that makes it cost effective. So storage produced goods is not so expensive, once you purchased the industrial shelving’s, to store your inventory you don’t need to purchase it again. This guarantees that your manufactured products or material is safe for a long time. Manufacturers have no fear that their produced goods are not safe once they got the shelving’s made of iron and metals.

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I am not sure how much universal this Shakespearian wisdom is. But what I am sure is that, at least this wisdom does not ring true in our economic realms where product packaging and brave visual merchandising have become decisive competitive edge for successful business ventures. For many of us, running a retail business is as simple as having products hit on the shelves and sells them to the consumers ultimately. Along with products, it takes intelligently beautiful store design to make consumers enter the store and purchase the goods that they want to have, or better yet, to make them goods that they even do not really need. Thus, it’s safe to assume that ‘good design is a ready business’. Before we see what this ‘good design’ really means in retail environment, let’s ask ourselves few interesting questions.

Some Interesting Findings Relating To Retail Shopping:

jkWhen was it last time when you went for shopping? Did you purchase only those things that you had jotted down in your shopping list or like many others, you too found yourself fallen for so many other things that were not really in your planned purchase errand. And while being impulsive shopper, what made you pick a product while discarding other placed beside it on the shelf?
If you are a retailer, spare some special time and see different shoppers doing shopping, see them standing before product display shelving and catch their shopping gestures. Soon you will learn how your retail design is affecting your buyers buying decisions. Brand marketers are now convinced that most of shopping decisions are made in store. According to a research, 70% of buying decisions are never made until strolling in store aisles. And on this process of buying goods visual communication forms 80% of human perception, hearing forms 10% and other senses such as touch and smell form rest of 10%.

Can Shoppers Be Turned Into Buyers?

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Some direct and some indirect, there are many things that drive shoppers into buyers. Some words such as ‘sale’, ‘promotion’ and ‘offer’ are too powerful to be engaged with. Shoppers ultimately find themselves driven towards the products that are calling them with these words. On the other hand, there comes supermarket equipment which includes all steel shelving, storage cabinets, shopping carts and store props.

Brands seem to be rather more interested in availing with best racking and shelving packs in any store as products displayed on these sophisticated display shelving’s always rest in shoppers’ eye sight and are best highlighted to their maximum potentials. So, for a retailer it’s important to find nicely crafted and creatively engineered Industrial racking industrial racking which would entice shoppers to get products being displayed on them. It’s like a science of architecting store structure and art of decorating it with interior design techniques.

Type of display and its place within the store are also crucial in driving shoppers into sale. Not all the products sell the same way all across the store. It may take another full length article to discuss what type of products sell better in certain store locations. So let it be saved for some other day.